Sara Coene
Founder of CHNG · Change & AI Adoption
I'm a change professional who has spent years working with organizations going through complex transitions. What I've learned: change management works best when it's treated as systems design, taking into account the full complexity of how people actually work, behave, and adapt.
Now I'm applying that thinking to AI adoption, because that's where the biggest gap is right now.
I believe big organizational changes should be in the hands of professionals who think in systems, in behavior, and in design.
What I believe
Change management has two possible futures. One path is staying transactional: communication plans, training sessions, stakeholder matrices. That path leads to the discipline slowly becoming irrelevant.
The other path is moving up to a strategic level, focused on systemic and behavioral design. AI adoption is where this matters most right now, because organizations are investing heavily in tools while underinvesting in everything around them.
What CHNG is
CHNG is a platform for experienced change professionals who want to add AI adoption to their practice. Built on a belief that the people best positioned to guide AI adoption are the ones who already understand organizational change.
I'm building this step by step. The Change Suite brings together AI agents for change work, a learning environment, and a community of peers. Everything designed so change professionals can work with AI, not just talk about it.
My thinking toolkit
These are the disciplines I draw from. They're connected, and that's the point.
Background
I come from a change management background with a strong interest in behavioral science and systems thinking. I've worked with organizations of different sizes on transitions that range from restructuring to digital transformation. What all those projects have in common: the technology or the strategy was rarely the hard part. The hard part was helping people and organizations actually change how they work.
Everything I share is grounded in real experience. I write about things I've tested, thought through, or seen up close. I'm honest when I'm not sure about something, and I'd rather help you think clearly about a problem than give you a checklist that doesn't hold up in practice.