Hi, I'm Sara Coene
Change Design for the Human Side of Transformation
Helping managers and change leaders design change that works, for people, for organizations, for the future.
I’m a Change Designer, mentor, and behavioral strategist. After years of guiding digital and organizational transformations, I’ve learned that real change doesn’t come from more communication or training, it comes from designing the right context for people to thrive in. Through CHNG, I help organizations and leaders make change practical, human-centered, and future-proof in an AI-driven world.
Mentoring for Managers and Change Leaders
Personalized mentoring for leaders and (change) managers who want to:
Build confidence in leading change initiatives
Overcome resistance and foster engagement
Translate strategy into sustainable behavior
Navigate transformation with empathy and clarity
Each mentoring journey is tailored, from one-off sparring sessions to 3-month programs.
Freelance Change & User Adoption manager
Alongside my mentoring and toolkit work, I support organizations hands-on as a freelance Change and User Adoption Manager, specializing in HR and IT transformations.
My focus: creating real adoption of digital tools, improving collaboration, and helping leaders and teams navigate change smoothly.
I’ve worked with organizations such as Proximus, Elia, imec, Partena, KBC, BNP Paribas Fortis, Securex, and the Belgian Federal Public Service of Finance (FOD Financiën). This experience allows me to connect strategy with practice, ensuring transformation efforts truly land within teams.
Coming soon: Change Design Toolkits
A curated collection of practical tools, templates, and AI-supported prompts that make change design easier, faster, and more human.
Each toolkit includes:
A ready-to-use canvas or template
A short guide to apply it in your project
Example prompts or facilitation tips
